Another Successful Event For Travel Places As The 35th America’s Cup Comes To An End
Last week Travel Places and the America’s Cup Event Authority (ACEA), along with the global sports media and sailing fans from around the world, watched as Emirates Team New Zealand completed the final race of the 35th America’s Cup in Bermuda. The Kiwi team, who already had 7 wins to 1 against Oracle Team USA, made yet another effortless sprint for the finish line giving them seven points – enough to lift the oldest trophy in sport which is now on the way back to their home country.
It was quite a moment for the team here at Travel Places as it marked the end of the final chapter on one of the most unique event programmes that we have ever been a part of.
Starting over two years ago, Travel Places planned and managed the travel and accommodation for the America’s Cup teams, sponsors and media for the Louis Vuitton America’s Cup World Series, roughly 4,000 room nights per event. These preliminary rounds of racing took place all over the world including Oman, Sweden, France, the USA, UK and Japan.
During this time we also began preparations for the 35th America’s Cup due to take place in Bermuda; a country renowned for its pink sand, turquoise sea…and limited land mass! The island is a mere 53.2 km2 and so some of the logistics proved rather challenging.
This part of the event didn’t just involve travel planning for the teams, sponsors and the media but also for the hundreds of sailing fans who wanted to be out on the water watching this prestigious and exciting sport.
By working closely with the ACEA, the Bermuda Tourism Authority (BTA) and the local hoteliers and transport companies, Travel Places was able to successfully manage the first Official Spectator programme for the America’s Cup. The team organised flights, airport transfers, hotel stays, and private spectator boat experiences for fans flocking in from all over the world – some travelling over 10,000 miles to be there.
In total Travel Places moved over 7,000 people through 30,000 room nights across the 32 day event. We worked with over 50 sponsor groups across flights, accommodation and social events, as well as even persuading hotels that had been shut for eight years to reopen, and procured vacant apartment blocks to provide turn-key solutions for the America’s Cup long-term housing needs.
All in all, it was a highly unique event and one that we’ve been very proud to be part of.
35th America’s Cup, Bermuda: The stats…
- Over 100,000 people visited the event AC Village over 22 days.
- 62,315 booked tickets were purchased on the special AC ferries into Dockyard.
- 2,000 boats registered as spectators of the event. What a magnificent sight on The Sound.
- Bermuda hosted over 460 visiting boats, with over 80 of them being superyachts!
- The event was supported by 600 volunteers. Coming from 32 different nations, speaking 36 different languages!
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